Analyze your audience and tailor your content

Another thing you can do to improve how you use Facebook to market your listings online would be to utilize Facebook analytics. If you run a business page, you have access to all sorts of insights as to who is viewing and engaging with your posts—and the best part is Facebook provides you with all this information for FREE. The Insights tab provides all sorts of useful information, such as:

• how people are interacting with your page,
• when people are engaging,
• what sort of people are following you—right down to ages and genders?
• and much more!

This is useful information because it allows you to tailor your content and when you post in order to get optimal engagement from your audience, which, as we discussed above, is crucial with the new algorithm in order to get your posts seen by the best potential buyers

Don’t be afraid to self-promote through your content

When marketing via Facebook, one must remember that the end goal is to get a new lead or client—not a post like. You want to be drawing attention to yourself and your business, not the businesses of others. Too often we see realtors posting links to sites other than their own. While occasionally this may not seem like a big deal, ultimately they are directing potential leads and clients to a competitor who may be more tech savvy. If the content you are sharing leads your clients

Use Facebook to advertise an event

If you are hosting an event and are unsure of the best way to promote it in today’s digital world, Facebook is about to become your best friend. By creating a Facebook Event, it becomes easy to promote your event in the newsfeed as well as track potential attendees. In addition, you can easily provide all the necessary information, links to the event page, and easily communicate to attendees important event updates. This is an especially modern way to advertise for an open house and to make sure that as many potential buyers as possible hear about your event. Good promotion turns into maximum attendance, and Facebook Events is a free and easy way to reach a lot of people quickly. Back to your own website, then those are leads that you are getting to keep.